There is some debate as to the correct terminology for someone who makes concrete countertops as a business.
Countertop businesses such as granite or engineered quartz are usually called "fabricators". A fabricator is someone who takes an already-manufactured slab of natural or manmade material and cuts it to right size and installs it.
Because concrete countertops are made from scratch, a concrete countertop business is both a "manufacturer" and a "fabricator".
We feel that "manufacturer" fails to convey the handmade nature of concrete countertops.
The obvious term on the other end of the spectrum is "craftsman". This definitely describes someone who makes concrete countertops, since they do make countertops by hand and with attention to detail and true craftsmanship. However, being a craftsman does not necessarily make someone good at a concrete countertop business.
This leads us to the term "contractor". Unfortunately, this term may have negative connotations for people who are leery of hiring contractors or who have experienced lack of professionalism in the past. We recognize that this is a perceived problem with contractors in general. We feel that concrete countertop businesses need to have both the craftsman element and the contracting element in the true sense of what contracting should be - running an upstanding business creating custom works to satisfy client's wants, needs and expectations.
We have chosen to use the term "contractor" in its true sense when addressing the professionals who make concrete countertops. Many of the articles on this site are designed for these contractors. We feel that they will not be insulted to be called "contractors" because they are, and they take pride in their work and their business. By using the term "contractor", we are in no way implying that the person is not also a craftsman.
We have chosen to use the term "craftsman" when addressing homeowners or tradespeople. We feel that it is important for these groups to understand that concrete countertops are a high end, custom type of countertops, and the fact that they are made by "craftsmen" emphasizes that. We have also tried to educate this audience on the importance of their craftsman also having good business practices, making him a true contractor.
We also sometimes use "maker" when a generic term is called for.
One further note on another term is required. We have deliberately not used the term "artist" or "artisan". An "artist" is generally someone who creates beautiful works "for art's sake", whereas a true contractor/craftsman creates beautiful works to satisfy his client's designs without imposing his own design.
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