Concrete Countertop Institute, CCI, Training
“Wish that CCI would have been around years ago. I could have been working for myself instead of someone else. CCI provides the knowledge needed plus materials for a start for someone interested in starting a business.”
— Steve, SD
The Concrete Countertop Institute
CCI Training
We teach the why, not just the how.
Concrete examples, training, countertops

Sales and Marketing 101: Be Successful!

The Concrete Countertop Institute offers the only comprehensive guide to marketing and selling concrete countertops! Concrete countertops are countertops. You need far more than concrete skills to sell concrete countertops. While a technical foundation is important, it doesn't matter how high-quality your product is if you don't know how to sell it.

The Sales and Marketing 101 self-study class gives you the confidence to sell concrete countertops to designers, builders and architects, and puts you on the road to real success.

  • The 132-page book details the entire marketing and sales process, from first contact to after the countertop is done. It tells you exactly what you need to do to sell concrete countertops, down to actual scripts for phone calls and meetings. (Table of Contents)
  • Comes with a CD containing electronic files for every single piece of marketing collateral you need, from a brochure to an estimate to a contract to a client satisfaction survey, and much more, along with detailed instructions on how to use them and when. (Table of Contents)

 

Read about how Sales & Marketing 101 helped these businesses:


"I wanted to thank you for the marketing package we purchased. It has shaved months, if not years off of our companies’ sales and marketing efforts. From the textbook to the estimating spreadsheets, everything is professionally done and very useful. Twenty-five years of concrete experience did not prepare us to talk to our first certified kitchen designer, your marketing package did. I would recommend it to anyone in the industry regardless of their level of technical expertise."
-- Mark, PA
“We had been making concrete countertops for a while, but nothing really came about until we got the sales and marketing book, and now we're flourishing because of it. Once we read your book, we got in with a designer who has connections, and now I'm worried that we're going to have more business than we can handle.”
— Bill, NY

 

Options:

  • This self-study course costs only $295.
  • Or, you may also purchase the CD-only option, for $95.
  • Or, the Sales and Marketing 101 self-study course is FREE to Concrete Connections Elite Members. Click here to read about Concrete Connections Elite Membership program, available exclusively to experienced concrete professionals.

 

The Concrete Countertop Institute is dedicated to your success, both technical and business. Order Sales and Marketing 101 today, or join Concrete Connections Elite Membership, and get on the road to real concrete countertop success.

 

 

Lane MangumLane Mangum, formerly marketing and sales manager for FormWorks Concrete Countertops, developed this self-study course based on years of experience actually marketing and selling concrete countertops. Lane took FormWorks from a hobby-level garage-based business to the dominant fabricator of concrete countertops in the Raleigh area of NC, increasing business rapidly year over year, using her proven marketing and sales techniques. She is now the Customer Service Director for The Concrete Countertop Institute, and helps educate students about the business aspects of concrete countertops, while Jeff educates them about the technical aspects of concrete countertops.

Copyright 2006 - 2009 The Concrete Countertop Institute