Lunchtime Business Info - Blog - News

Lane takes the time to discuss her marketing experience, in relation to Concrete Countertops. Jeff and Lane used to run a concrete countertop business of their own, before Jeff decided there was a greater need for instructors in the industry, and transitioned to teaching. Both of them have very practical experience with concrete! Lane presents some very helpful marketing information after a lunch of Southern-style BBQ....Have you considered who your target market is? Have you thought out the best ways to use marketing to boost your business, so it's not a useless drain on your finances? In short, are you prepared to sell concrete, and generate new sales as often as you want them?

The buyers market does have some impact, but if you don't know how to explain concrete countertops to the concrete-ignorant (which is 95% of the people you'll be selling to) it doesn't matter what the market is doing, you're still not going to be able to sell. The reverse is also true: if you have solid contacts with designers, contractors, and carpenters, and know how to present concrete countertops to your clients, you can maintain a steady business, in most instances.

What are your goals, your plans? Do you have them written out, have you assigned actual figures to see how much money is required verses how much is expended? These students here have!