The Concrete Countertop Institute offers the only comprehensive guide to marketing and selling concrete countertops! Concrete countertops are countertops. You need far more than concrete skills to sell concrete countertops. While a technical foundation is important, it doesn't matter how high-quality your product is if you don't know how to sell it.
The Sales and Marketing 101 self-study class gives you the confidence to sell concrete countertops to designers, builders and architects, and puts you on the road to real success.
- The 132-page book details the entire marketing and sales process, from first contact to after the countertop is done. It tells you exactly what you need to do to sell concrete countertops, down to actual scripts for phone calls and meetings. (Table of Contents)
- Comes with a CD containing electronic files for every single piece of marketing collateral you need, from a brochure to an estimate to a contract to a client satisfaction survey, and much more, along with detailed instructions on how to use them and when. (More information about the documents included)
Read about how Sales & Marketing 101 helped these businesses:
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“I
wanted to thank you for the marketing package we purchased. It has
shaved months, if not years off of our companies’ sales and marketing efforts. From the textbook to the estimating spreadsheets, everything
is professionally done and very useful. Twenty-five years of concrete
experience did not prepare us to talk to our first certified kitchen
designer, your marketing package did.
I would recommend it to anyone in the industry regardless of their
level of technical expertise.” — Mark, PA |
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“We
had been making concrete countertops for a while, but nothing really
came about until we got the sales and marketing book, and now we're
flourishing because of it. Once we read your book, we got in with a
designer who has connections, and now I'm worried that we're going to
have more business than we can handle.” — Bill, NY |
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“The sales and marketing information was exactly what we needed. My wife has years of sales experience in granite and natural stone countertops in our area. The CCI Sales & Marketing has really helped her understand this product and how it differs from selling other countertop surfaces. We're very excited about concrete countertops and you guys have given us the tools to begin our business.” — Will, SC |
Options:
- This self-study course costs only $295.
- Or, you may also purchase just the documents with the CD-only option, for $95.
