Guided Business Success Program
Are you uncertain of what marketing and sales techniques work best for concrete countertops?
Are you concerned that you're wasting your money with ads, but know you need to get more business, and you're not sure how to get it?
Would you rather be in the shop than on the phone or in an office, and you want to minimize the amount of time you spend marketing by using the fastest, most effective techniques?
Watch as Lane Mangum explains how the Guided Business Success Program is going to help you sell more concrete countertops, using the most effective and least expensive marketing and sales systems.
A message from Lane:
Most concrete countertop professionals enjoy the technical stuff. They love getting their hands dirty and creating beautiful projects. But you've got to make a concerted effort at marketing and sales if your business is going to succeed. If you're like most of our students, you'd rather be working in the shop than on the phone or in an office, and it's hard to get motivated to do marketing when you're not sure what to do, and you don't really enjoy it.
That's why I developed the Guided Business Success Program. It will help you, or your spouse or partner, stay motivated, use the most effective and least expensive marketing and sales techniques, and stay on track to build your business. Monthly calls with me and with 5 peers in non-competing markets will keep you accountable and keep you doing what you need to do to succeed. This program will give you more confidence in marketing and sales.
It doesn't matter how high quality your countertops are if you can't find prospects and sell to them. Word of mouth doesn't cut it. Think about it: Let's say you made a beautiful concrete countertop for me, and I was thrilled and told all of my friends about it. How many of my friends do you think are remodeling their kitchens or bathrooms right now? Actually, none. So word of mouth didn't help you.
You need faster, more effective methods than word of mouth. Every project you don't get by not marketing costs you an average of $5000. If you could increase your sales by $5000 per month with marketing and sales techniques that cost almost nothing, wouldn't you do it?
Join the Guided Business Success Program, and not only learn the most effective methods, but actually do them, with my help and the help of other non-competing concrete countertop professionals. The cost of not marketing is enormous. The cost of this program is tiny compared to the amount of business you will lose if you don't market. I guarantee that this program will make a difference in your business. I look forward to helping you on the road to success.
The program includes:
Initial training:
- Sales & Marketing 101 self-study training class
- Project Management 101 self-study training class
- A one-hour Comprehensive Marketing Strategy Analysis call with Lane Mangum
Ongoing guidance to help you with challenges:
- Monthly Q&A calls with Lane Mangum and other members. Members can submit questions or topics of discussion before the call, put Lane on the spot during the call, and learn from Lane's regular topics each month.
- Business discussion forums with other members, closely moderated by Lane Mangum. Q&A calls get archived here too, so if you miss a call you can catch up online.
Accountability to keep you motivated:
- Bi-weekly, peer-lead masterminding calls with 5 other fellow members in non-competing locations.
Show the world that you're a concrete countertop professional:
- The Basic Marketing Listing (worth $26 per month) is included.
Signup fee: $365 fee includes Sales & Marketing 101 self-study training worth $295, Project Management 101 self-study training worth $159, and a one-hour consultation with Lane Mangum worth $150.
Or, add on to your Guided Technical Success Program for only a $299 signup fee and $19 per month.
Contact us now to set up an interview for the program. Space is limited, so only those who are serious about building their concrete countertop business can be accepted.
Please note: Membership is only for companies either training to or currently actively engaged in manufacturing, producing, finishing, fabricating, installing, maintaining, or restoring concrete countertops. No do-it-yourselfers, and no vendors.
Share Our Site!
